Online Casino Platforms
There are several aspects one needs to be acquainted with before venturing in the online casino business. This is because a gambling site needs to provide as much information as possible before for it to be successful. One of the crucial things you ought to study and understand is the online casino platform. To get a good platform, you need to find a software developer with a good reputation in the market. As you would expect, each online casino platform comes with a unique user interface, and you can choose to download or play instantly via a browser. The difference between the flash-enabled and downloadable games is that the latter features many functionalities. This article covers all there is you need to know about online casino platforms, as well, we have listed some of the most popular platforms in the gambling industry.
What is an online casino platform?
Although it may appear complicated, an online casino platform is a full package solution for managing any web-based business on different channels and products. Some of the critical features you need to consider include bonuses and promotion, loyalty programs, technical customer support, loss, and risk prevention as well as solid modern analytical tools. A modern online casino platform will ensure that you access flawless integration with multiple games and sport betting providers and a includes a player’s common account, which is why a gambling site cannot be complete without an online platform.
Main Features of a Good Online Platform
As aforementioned, online casino platforms offer varying features and products. However, several standard elements define an excellent platform. Here are the key elements to observe:
There are many online casino games variations available in the market today including slots and a live dealer. These games allow players to compete for massive jackpot prizes and lotteries. You need to select a site where you can switch between different variants. A good platform must be in partnership with several software providers to ensure that they have a constant supply of unique games. Some of the giant developers in the market include Evolution Gaming, Microgaming, NetEnt, Playtech, Yggdrasil, GG Network and Betsoft. The games offered by these companies are compatible with both desktop and mobile devices.
User Interface and Functionalities
A beautiful and straightforward online casino platform attract many players. On the contrary, gamers will avoid websites with complicated navigations, poor content, outdated templates, misleading plugins, etc. Employing the latest technology that covers both visitors and players as well as accepts customization is likely to lure many players to a platform.
Licensed and Regulated
Licensing and regulation are one of the first things to check out in any online casino site. There are many recognizable licensing authorities in the gambling industry that you can choose based on your location. An online casino platform company that helps its clients to acquire a license and open bank accounts is the best to pick.
Modern Back Office
Every online casino must have a powerful tool to monitor and investigate the player’s activities and optimize the general performance of the casino. This is why you need a platform that offers back-office services like advanced reporting, HelpDesk, security, and finance. Moreover, you must be provided with additional information like the customizable loyalty bonuses and loyalty plans, financial analysis and business reports. Some of the best supporting software to use include CMS and CRM.
Customer Relationship Management (CRM) and Content Management System (CMS)
A modern online casino platform must support CRM services for their B2B partners to build a customer relationship, and improve general customer loyalty which leads to long term engagement. The CRM will help the operator to assign managers to a specific player and plan for a contact meeting. The manager can view the player’s history on the site. Also, a good casino must have updated content and menus, and this is made possible by the Content Management System (CMS).
Most online casino games are developed with HTML5 technology, meaning, they are playable across mobile and smartphones. The online casino platform you choose must support Android and iOS powered devices. With most games available in instant mode, you don’t have to worry about downloading any software or apps on your devices. Mobile compatible platforms are the future of the gambling industry. Some of the leading developers of mobile games include NetEnt, Microgaming and Evolution Gaming.
Popular Online Casino Platforms
There are many casino gambling platforms in the market today, which makes it hard for starters to choose. We have taken the burden to bring you some of the respected companies in the industry:
NYX Gaming Group
The Bottom Line
There is no doubt that a good online casino platform contributes to the success of the business. Also, platforms are the backbone of every online casino site. The features we have shared are to help both beginners and experienced operators choose the best platform before starting any gambling or betting business.