As technological and cultural shifts occur generation upon generation, so too will there be shifts in the way that people market and consume products. This is especially prevalent today as the developments in technology over the last ten years have been more advanced than any developments in any decade before it. This has led to different marketing techniques that are better suited to these technological developments.
This article will discuss some of these new marketing techniques that companies are commonly using. If you aren’t using them, you should start doing so.
- Social Media Marketing
It’s unlikely that this first bullet point will come as a surprise to anyone. With nearly 4 billion people using social media, it’s not a shock that businesses have taken platforms under their wing as a means to promote products. By doing so, not only can brands reach a large audience spread across the entire world, but the people they reach can be much more likely to engage with their services. This is because the way that businesses market products are targeted towards those who have an active interest in the product; this can be done using different hashtags or paid marketing (which are discussed below).
Social media also assists in opening up a dialogue between consumers and businesses. A lot of companies now use blogs as a means to generate SEO content and rank highly on Google and social media. Sharing them on social media allows customers to ask further questions about the post, your products and services, and all things in between. It encourages both conversion and retention as it gives organizations the ability to get their professional, expert tone across.
- Text Marketing Campaigns
As of 2021, it is estimated that the number of smartphone users is around 3.8 billion. This is almost half of the entire world’s population, and so by reaching out to people via their mobile phones, businesses are much more likely to increase sales. This is why companies such as Tatango are so successful with their text marketing campaigns.
When organizations use these, such as for presidential campaigns and senate races, they are an incredibly effective means of conveying the ethos and quality of that candidate whilst also raising possible donations for them. Of course, this effectiveness doesn’t start and stop at politics, and these campaigns can be used to promote any business and any product.
- Online Ads
Online advertisements are an incredibly effective means of advertising your products, not only because of their potential reach, but they are incredibly easy to budget and target. The majority of online ads are pay-per-click, so you will not be charged until someone has clicked on the advertisement. This means they are very easy to set a budget on so that you don’t go over your limit. Not only that, but you can set parameters for your ads so that they only appear to those who have shown a previous interest in similar products. For example, if you are a publisher of horror, you can target your ads so that anyone who has previously bought a Stephen King book will see it.