Improving Mobile App Engagement Using Design in 2019

What is mobile app engagement?

Before delving in further to the topic of user engagement, we need to discuss its basics first. Understanding the process of user engagement in mobile apps is vital. There are four stages of the application cycle, namely: attraction, engagement, monetization, and retention.

The first stage, which is an attraction, is where the customer’s attention is considered. You need to make sure that you hook them with enough interest. After achieving this, the second stage follows, which is engagement. It’s the most significant part of the process, as it this is where your application goals are realized. This directly leads to the third stage of monetization, and then the last one, retention. If you find your application unable to engage and involve users, then they will not use it again.

That being said, user experience is important to your application’s success. Craft something much too simple, you’ll find that your app won’t stand out against better ones. Make something too complex, then your users will ditch it after trying, to look for better ones. With this in mind, this post aims to explore some tips to consider when designing a successful app.

  • Consider developing conversational interfaces.

Traditional touch interfaces are preferable, of course, but some applications call for conversational interfaces. Assess your application and determine which one will work best for you. Conversational user interfaces are actually the best way to integrate your mobile application with other known platforms, such as WeChat and Facebook Messenger.

  • Improve your personalization options.

Perhaps a personalized interface will work for you and your users. No matter where you’re basing it from, such as history purchase or the user’s attributes (interests, behavior, gender, age, and the like), a customized one can immensely boost interest and the app’s usability. The best example to cite is the use of font size – older users will appreciate being able to enlarge fonts to make it more readable. To ensure successful user engagement, tailor your app to a specific user, and not just the device used.

  • Pay attention to tiny details.

Fleeting and tiny as they may seem to be, the small details can either make or break your brand and user experience. Paying attention to them can make unique impacts. Perhaps you can animate an icon whenever the user taps it – this is a great way to showcase the personality of your app. Will the button blossom into a flower, or spark fireworks? Is it a heart that fills up bottom to top? The little touches of detail can leave a lasting impression. Consider them and be creative.

  • Remember 80/20 rule.

Research has shown time and time again that mobile users have extremely short attention span. On top of this, mobile apps have less screen real estate. Look for that 20% that perfectly captures your message, and then add that up to 80% of your effectiveness. Feature that on your mobile app, and make sure it’s as simple as it is engaging. If you find content or features that do not sit nicely with the rest of your mobile out, link it out instead to your website.

  • Direct your focus on integrations.

Life has taught you that you can’t please everyone, and that goes the same for your app. It’s impossible for a single app to contain everything a user wants and needs. This is why integration of complimentary services must come in the picture, to ensure user satisfaction and loyalty. Begin this strategy by determining which complementary services empower your users, and then integrate them to your app. Make sure to provide a seamless finish from the beginning, and maintain that until the end.

  • Go for minimalism.

There are plenty of apps in the market that boasts of containing numerous features. While that may sound impressive, the problem with this is that the more you have, the harder it will be to use the app to find exactly what you need. Make sure that whatever your mobile app does, it should be intuitive and easy to comprehend. Other features your app offers should be neatly stacked away in different categories, which users can easily navigate through, should they find a need for them.

  • Choose the right typography.

Typography plays a critical role to contributing to an amazing user experience. Messing this up can lead to frustration, and a user abandoning your app. There are two essential things you must always remember: don’t make texts too small or large, and never use low-contrast text. A user expects your app to be easy to use and completely accessible. You wouldn’t want them squinting at tiny texts that are barely readable because of the background.

  • Always aim for efficiency.

The competition in the market is high these days, and that goes the same for user experience. Attention spans are getting lower and lower, surpassing below that of a goldfish. Make sure to design accordingly, and make features as accessible as possible. The quicker and more efficient, the better.

  • Limit the number of ads.

Notifications that pop up every minute is a nightmare for mobile app users, and they will quickly delete your apps without hesitation. Push notifications are fine, but limit them. Look for a way to not make them feel like an advertisement.

  • Consider customer feedback and add new features.

Remember in school when you have to fill out and submit a lab report service? This is pretty much the same, but this time it’s directed at you and your app. Make sure to listen to what your users have to say, as these will guide you to improving your app better. Fix bugs whenever necessary; update the app as frequently as possible. Adding new features, along with personalized content, will keep your users interested and engaged. All of these will improve user experience and increase user engagement, perhaps even converting some of them into long-time users.

All of these tips are dedicated to improving the user experience. To ensure success, remember to always focus on app engagement. This is far more important than acquisition. If a user won’t come back to use your application in a week, chances are it won’t survive a month, much less a year. Take the time to improve on your processes and take feedback seriously.


About the author

Sachin Bhatt

He is the Founder of Tekz24. A big technology fanatic who is always on the lookout to learn something new in the field of Technology. He is also a big-time Cricket lover who plays the sport in his free time. Connect with him on Facebook and Twitter

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