Once you created the perfect niche website that you feel the most passionate about, the next thing is to attract visitors which is the whole point of owning a website. Since there is a lot of competition on the web, you have to be smart in creating and advertising your content. Nowadays, users go for quality over quantity, so the first thing is to make sure your visitors get the right information that they are looking for.
The first steps when you create your website might seem hard, just because it is hard to attract new visitors. However, there are some methods that can help you boost this process and avoid some common mistakes that could make the process harder.
- Think About Your SEO
The majority of people will find your website via google search engines. This means you have to design your content and website with SEO in mind, making it easier for people to find it. There are a lot of SEO tactics that you can use, such as article structure, keywords, phrases, so make sure you cover all the basics. The whole purpose of writing your content with SEO characteristics makes your website rank better on search engines. Similar to football odds, if the team is in better shape, they will rank higher with the bookmakers.
- Facebook Ads
Let’s get one thing straight from the start, you cannot create a highly-visited website without any investment. This is why you have to turn to the greatest ways of advertising such as Facebook. Facebook is used by millions of people daily, and you can easily target the right audience for your website with their tools. This means that you will spend your advertisement budget more efficiently and attract a bigger audience. You have to pay attention to the campaign creation and target only users that are going to be interested in your content.
YouTube is a nice way to promote your website. Videos, in general, are on the rise constantly as users are more likely to engage with them rather than a photo. This can be time-consuming process, but it will be worth it just because you will build your brand and at the same time drive traffic to your website. You can upload tutorials, how-to videos, reviews or etc.
It is not labeled ‘front page of the internet’ for no reason. Reddit is a huge traffic generator if done the right way. However, this is also a risky strategy as many of Reddit users do not like promoted and overtly corporate content, which means that you have to be careful what you post.
- Answer Questions on Quora
There are a lot of people who ask all kinds of questions on Quora. This is a great way to attract traffic since it will be free and it brings trust to other readers if the reader finds the right information on your website. You can easily target only questions that are related to your website and try to give an honest answer from experience and knowledge by linking to your website.
- Email Marketing
You have to see every situation as a chance to gather more emails. User emails are very valuable if stored in such great quantity and you can use them to promote new content and invite them to visit your website. Try to incorporate few mailing lists that users can subscribe, but do not be persistent. Remember, user experience is in the first place.
- Link Building
You have to pay attention to the external website link building. The more links that external websites have to your site, the greater the search engine rank. Additionally, you will create a gateway for traffic flow between similar websites.
These are some of the methods that can be used to promote your website and attract users. The most important thing is to have great quality content, just because even if you spend a lot of money on your website advertisement, it will still fail since most of the users would not return back. So, make sure you keep an eye on your audience and constantly analyze the things they love to read. By creating the content that they desire, you increase the chance of website success.